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Samsung celebrates its 20th Year in print

14-10-2011

Samsung celebrates its 20th Year in print

General Manager of Samsung Print UK, Dion Smith talks about celebrating 20 Years in Print and what the future holds for Samsung within the ever evolving business arena we work in today.

"At Samsung Electronics, we recently celebrated our 20th Year in Print with business and consumer products.  This monumental milestone provided the perfect opportunity to reflect not only on our own progress over the last 20 years, but also the changes within the wider technology industry. 

"We commissioned research of over 1,500 UK office workers to find out what technologies they think their offices wouldn’t be able to function without over the next two decades.  Printers, along with the Internet and WiFi, computers, email and video conferencing were all voted as office essentials, topping the poll.

"Almost half (45%) of the UK office workers we spoke to believed they would still be using printers over the next 20 years.  Samsung will be driving the evolution of printers, with more and more innovative features, and believe they will continue to be at the heart of every business.

"We have seen a considerable change in printers over the past two decades – from original inkjet & laser printers, MFPs and untidy cables to laser printing and WiFi connectivity, enabling our printers to talk intuitively to other office devices.  However, one thing has remained the same, and that is the importance and value of printers in the office and home.

"As we move to a more mobile workforce, it’s inevitable that we are seeing a rise in the demand for wireless and mobile printing and we believe that flexible working, cloud printing and wireless mobile printing will be some of the key demands of our customers in the future.  Samsung’s latest business devices, include Samsung’s MobilePrint feature and offer network connectivity and WiFi printing capabilities with a simple set up.  Users can simply download the “Samsung MobilePrint” application software from the Application store to their mobile device and then print materials anytime, anywhere from their Smartphone, tablet or PC via a Wi-Fi connection.

"Statistics* show that Samsung Print is far ahead of its competitors selling 35% more Colour Laser Products than its nearest competitor and 7% more Mono Laser Products.  We’ve packed all our printers with innovative technologies that make them network-friendly, easy to install, environmentally responsible and economical to run.  You’ll find Samsung printers are reliable, trouble-free and simplify your printing experience, leaving users to focus entirely on the business. All of this is built from Samsung’s 20 years of knowledge, experience and credibility in manufacturing high quality and award winning laser printing technology."

*IDC Ratings, 2010